Copy-Improve-Create
Copy- improve- create. It’s like lather-rinse-repeat. When you break it down, it’s really quite simple. Most businesses, regardless of industry, are following one of those themes. Let me suggest to you that if you want to make the most impact, then don’t spend your time copying what someone else is doing. They say “imitation is the sincerest form of flattery.” If you merely copy what some other business is doing, you do more for your competitor than you do for you. Now, if you can improve on someone else’s idea – by all means. The pendulum will shift back to you. Countless businesses and products have been launched from the “shoulders” of its predecessors. If you can, improve on your own products or services -that’s even better. But if you really want to...