Marketing – the Top 3%

Marketing – the Top 3%.  I recently heard that only 3% of all businesses have a marketing plan.  Virtually every company out there does some type of marketing – but it seems that only 3% have a plan??? Whether you believe the statistic, or not, the statement begs the question: Do you have a strategic and systematic way of evaluating your marketing?  If you are part of the 3%, that is great.  But if you are part of the remaining 97%, then here are some things to get started. In this blog, we will cover the following items: Evaluate your current marketing efforts by calculating your actual cost per lead. Make sure that you have a process in place to properly track (e.g. source) each lead. Be careful in evaluating lead quality. Consider adjustments to your...

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